
Three cards in the set. Graphite, Sand, and Ember.
Travel Set
$129
Shipping calculated when we open orders. We email you before we take payment.
- Graphite in your wallet, Sand in a passport, Ember in a checked bag.
- It charges on a Qi or MagSafe pad. There is no coin cell to replace.
- Thicker than a bank card. Much flatter than a puck.
- If it rides with someone who did not put it there, their phone can warn them.
Three stock cards, in a plain mailer. After this card is approved: the Find My app shows the last place a nearby Apple device saw it. Not live GPS.
For your own belongings. Not a live GPS tracker.
Land knowing where your passport, wallet, and bag are.
What goes where
Graphite
In your wallet, and every day you are not flying.
Sand
In a passport, with the booklet.
Ember
In a checked bag. It is the color you can pick out on the carousel.
The mailer
A plain mailer. The three cards ship in it.
Not included
A charging pad. A monthly plan. A live map.
Fog
Fog is the fourth color, for a carry-on. It is not in the $129 set. An extra card is later, and its price stays off this page.
What changes when you land
- You look at one map before you look for a pocket.
- The passport has a place, and the card has a place inside it.
- You stop keeping a coin cell "just in case."
- Ember is the card you can see. The other two are the ones you can forget until you need them.
- It ships in a plain mailer. The shipping window is not set. We email you before we take payment.
- You know the limit before you buy. Last place seen, after this card is approved. A quiet page, and a quiet product.

Stowe Tag and a round tracker
After this card is approved, both can use Apple's Find My network. They are not the same object. We are not going to pretend the card does things only the puck does.
Shape
Stowe Tag. Credit-card length and width. Thicker than a bank card. Much flatter than a puck.
AirTag. A round puck. Apple lists it at 31.9 mm across and 8.0 mm thick.
Power
Stowe Tag. A rechargeable cell. Any Qi or MagSafe pad. We will print charge time and months per charge once we have timed a sample.
AirTag. A CR2032 you replace yourself. Apple rates it around a year.
Where it lives
Stowe Tag. In a passport, in your wallet, or in a flat pocket.
AirTag. Usually a holder or a loop.
The map
Stowe Tag. After this card is approved: the Find My app shows the last place a nearby Apple device saw it. Not live GPS.
AirTag. The Find My app, on the same kind of network.
Close range
Stowe Tag. We do not claim Precision Finding, and we do not claim a direction arrow.
AirTag. AirTag can point you toward it on a compatible iPhone.
Cargo hold
Stowe Tag. If no Apple device is nearby, nothing new is reported. The hold is not a special case.
AirTag. The same limit.
Another person's phone
Stowe Tag. An unknown card can trigger an alert. They can play a sound and disable it. Android phones can warn, too.
AirTag. The same class of protection.
Water
Stowe Tag. We will print the rating from the test report. Not before.
AirTag. Apple rates AirTag IP67.
What you pay
Stowe Tag. $129 for three cards, in a plain mailer. Or $49 for one card.
AirTag. Apple's current price, on apple.com. We are not printing a number that can go stale.
| Stowe Tag | AirTag | |
|---|---|---|
| Shape | Credit-card length and width. Thicker than a bank card. Much flatter than a puck. | A round puck. Apple lists it at 31.9 mm across and 8.0 mm thick. |
| Power | A rechargeable cell. Any Qi or MagSafe pad. We will print charge time and months per charge once we have timed a sample. | A CR2032 you replace yourself. Apple rates it around a year. |
| Where it lives | In a passport, in your wallet, or in a flat pocket. | Usually a holder or a loop. |
| The map | After this card is approved: the Find My app shows the last place a nearby Apple device saw it. Not live GPS. | The Find My app, on the same kind of network. |
| Close range | We do not claim Precision Finding, and we do not claim a direction arrow. | AirTag can point you toward it on a compatible iPhone. |
| Cargo hold | If no Apple device is nearby, nothing new is reported. The hold is not a special case. | The same limit. |
| Another person's phone | An unknown card can trigger an alert. They can play a sound and disable it. Android phones can warn, too. | The same class of protection. |
| Water | We will print the rating from the test report. Not before. | Apple rates AirTag IP67. |
| What you pay | $129 for three cards, in a plain mailer. Or $49 for one card. | Apple's current price, on apple.com. We are not printing a number that can go stale. |
A thinner card is the reason to switch. A magical cargo hold is not. That is a story the radio cannot keep.
Setup, once we have timed a sample.
The steps below match Apple's usual Find My item setup. The supplier's guide wins if a step differs.
You need an iPhone with Find My turned on, and the Apple Account you already use. There is no separate Stowe Tag app and no monthly fee. The minimum iOS version goes here when the product plan names it.
- 1Take the card out. Pair it in the open.
- 2On your iPhone, open Find My. Go to Items. Add Item.
- 3Hold the card near the phone until the app sees it.
- 4Name it for the job. Passport, Wallet, or Checked bag.
- 5Sand goes in the passport. Graphite goes in your wallet. Ember goes in the bag.
From then on, open Find My when you want the last place a nearby Apple device reported that card. Play a sound when you are in the room and you cannot see it.
A note from Sohil
I design things, and I travel with them. I wanted a tracker I could forget inside a passport. Not a puck, and not a holder, and not a story about thieves.
Stowe Tag is that set. Three stock cards, in a plain mailer. After this card is approved: the Find My app shows the last place a nearby Apple device saw it. Not live GPS.
The first batch waits on samples. The card we ship has to match an Apple Product Plan and an FCC ID for this exact radio. If the sample fails, I will say so, and I will not take your money. If the date moves, I will say that too.
Sohil
Founder, Stowe Tag
100 days
Once a set arrives, you have 100 days. Write to us. We refund the price you paid for the set or the card. The cards come back. Who pays return postage is not set. We will say so on this page before the first charge.
Joining the list is not an order. There is nothing to refund today.
If we never ship because the sample fails the paperwork, you were never charged.
We do not warranty the cell for life. It is a rechargeable battery. It ages. We will not print a year count until we have tested a sample.
Questions
One map for the things you travel with.
The Travel Set is $129. Three stock cards, in a plain mailer. Graphite, Sand, and Ember.
Reserve with an email. We charge $129 later, when the samples have passed and the ship date is real. The shipping window is not set.
100-day returns after it ships. For your own belongings. Not live GPS.
